There are two major aspects of a credit or debit card. There must be a payment network, where the electronic transactions occur when you swipe a card. There must also be a bank supplying the funds being transferred. The network company normally only deals with network-related services like theft/fraud and merchant relations. They need an card-issuing bank to either supply the card with a credit line (credit card), or a deposit bank account (debit card). The issuing bank is who deals with payment and collections.
Then there are basically three main categories of credit/debit cards:
Visa and Mastercard: These two
companies are only payment networks,
which is why a bank normally issues
these cards.
American Express and Discover: These
two companies have their own payment
network, AND they are their own
bank. That is why you will normally not see a
Chase AMEX card or a Capitol One
Discover card, although in the last few years, AMEX has begun licensing its network on some bank cards.
Store cards: A retail store can
issue a card to customers. These can
either be on the Visa/Mastercard
network, or a private network used
only at the store. The bank can
either be the store itself, or an
underwritten bank supporting the
store.