The penny auction sites I'm talking about are like Swoopo and Bid Cactus.
The idea behind these sites:
- Buyers pays for bids in advance (say $0.75 apiece)
- Bids start really low
- Each bid only raises the price by a small amount ($0.15 or even $0.01)
- Each bid adds another 20 (or 30) seconds to the end time of the auction -- each bid keeps the auction going
- There is an end date for the auction but it's so far into the future that if it were reached, the final bid price would exceed the retail price for the item, so in essence it's never reached
So, in my mind, what this really boils down to is an arbitrary end-time for the auction based on who runs out of money first, or who throws in the towel first. Unless you want to pay more than retail (and who does?) the end time of the auction, and hence whether you actually win the auction or not, is a matter of chance.
But at the same time, they're not games of chance, for some reason. Otherwise, it would be prettu heavily regulated, right?
So why not? Is it not really a game of chance, or just that people haven't realized that it's essentially a game of chance, but it's not treated as such?

